Founded by Tunisian fashion designer Max Azria is named after the Parisian slang “bon chic, bon genre” which roughly translates to “good style, good attitude”

Bcbgeneration

Founded by the Tunisian fashion designer Max Azria in 1989, the BCBG Max Azria Group owns around 20 brands today. Some of the most famous include, BCBG Generation, BCBG Max Azria, and Max Azria Atelier. Named after the Parisian slag “bon chic, bon genre” which means “good style, good attitude,” this American fashion house has more than 500 boutiques around the globe. Offering not only designer clothing work by celebrities like Angelina Jolie and Kate Winslet but also a range of Max Azria perfumes for women, this renowned fashion house continues to rise in popularity world-wide.