Launched in 2004, Reaction is an utterly masculine, unexpected and dynamic scent that has many-a geniuses behind it. Launched by the design house of Kenneth Cole, it was created by celebrated perfumer Frank Voelkl, and packaged by the award-winning pairing of Chad Lavigne and Kenneth Cole. The innovative blend of citrus, aquatic, and woody scents creates a unique fragrance that stands out from the rest and gets you noticed immediately. Perfect for daily, casual use, Reaction is a masculine fragrance you just can't go wrong with!

SCENT

• Top Notes: Green Apple, Lime and Water Melon and Melon Rind.
• Middle Notes: Patchouli and Sweet Muguet.
• Base Notes: Musk and Sandalwood.

Return Policy

You may return any unopened merchandise in its original condition, including original sealed packaging within 30 days of invoice date and you will receive a full refund, less shipping and gift-wrapping charges.

Due to health reasons, we do not offer refunds on cosmetics, hair care and skincare items. Please make your selections carefully.

You should expect to receive your refund within 2-3 weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. You will be notified via email when you return has been processed.

Shipping

We currently only ship within the United States.

Orders over $59 (after discounts have been applied and excluding taxes) ship FREE.. Orders of $59 or less (after discounts have been applied and excluding taxes) will incur a standard shipping charge of just $7.50. HI, AK and U.S. Territories add $6.00..

Standard shipping typically takes about 4-7 business days to arrive. Expedited services are available at checkout.

Kenneth Cole, the now-famous fashion designer, and brand, first hit the scene in the 1980s, marketed as a line of women’s shoes that were as stylish and high-quality as Prada, but for more affordable prices. Soon, through the success of his shoes, Cole expanded the Kenneth Cole brand, offering apparel, accessories, and even menswear. Favoring sleek, classy design, Kenneth Cole introduced a generation to simple designs like loafers and three-button suits. Today, Kenneth Cole colognes like Black by Kenneth Cole for Her and Kenneth Cole Reaction are some of the industry’s top sellers. Thanks to the success of the brand, Kenneth Cole’s legacy now includes significant acts of charity and vital community activism.