Now offering its products to 22 nations and territories around the world, Jo Malone London gained popularity for its new and unique fragrance portfolio as well as luxury bath, body, and home goods. Jo Malone fragrances have been continuously welcomed with open arms by her ever growing fan base due to their unique combination of scents that are both playful and sophisticated. Starting out in the fragrance industry as a florist, Jo Malone brings a very unique perspective to her fragrances. In 1994 she opened her first boutique in London and then a flagship store on Sloane Street in 1999. Her fragrances come in elegant cream-colored packaging with black trim that perfectly expresses the subtle and dignified scents in the line. All of Jo Malone colognes are unisex fragrances that often focus on a single note or a combination of a few notes. This gives fragrances by Jo Malone the very special appeal of being customizable. Since all of her fragrances are designed to be either worn alone or along with other Jo Malone scents, the wearer is able to create their own unique scent (or even a variety of them!).