Founded as a jewelry design company in 1906 by the trio of Alfred Van Cleef, Charles Arpels, and Julien Arpels, Van Cleef & Arpels has evolved into one of the most popular luxury fragrance brands in the world. The brand will be remembered in history as the first jewelry company to launch a fragrance line of its own (and be a massive success at that!). Another remarkable feat for the brand is its popularity among the elite – royalty, international celebrities, fashionable everyday folks – you name it! Some of the most popular scents from the brand include First for Women (the introductory fragrance by Van Cleef & Arpels), Feerie, Tsar and the Collection Extraordinaire.