You have worn and loved True Religion jeans. Now wear their perfume. You're going to love it just the same! The Jeffery Lubell company, which was launched in 2002, jumped the perfume bandwagon only after making a mark for itself in the apparel world with its classic-meets-modern denims. The brand launched the first scent in 2008, and displayed its unique tradition-meets-innovation persona in the fragrance world as well. Designed for all five senses, True Religion perfumes carry the legacy of True Religion jeans and make for a great purchase or gift. Star perfumes such as Yann Vasnier, Rodrigo Flores-Roux and Ellen Molner have contributed to True Religion fragrances, making it a must try for the modern man and woman.