Some love her music while others hate it, but the fact is that singing star Taylor Swift is nothing short of being a powerhouse. And this holds true for her brand as well. Swift's music has elements of country, pop and pop rock. Her brand is all about ‘being true to yourself’, and this is what the popular American singer stands for. She also owns a brand of clothing, shoes, perfumes and other merchandise, which have a strong connect with the youth. Her line of products is upbeat and trendy and extremely popular among the new generation.