Primarily a cosmetic company founded during the Great Depression, Revlon launched its first line of perfumes in 1935. The brand has been making headlines since then. It created the first American designer perfume in 1968, shot the first advertisement ever to feature a model in sheer slacks in 1973, and was the first to market the “American Look” world-wide. The company has in fact, been using top American models in its advertisements as early as the 1950s and is associated with many-a revolutionary women's fragrances such as Charlie, Enjoli, Ciara and Jontue. Revlon is also the largest mass-market brand for both cosmetics and fragrances from 80 years since its inception.