Lacoste

The classic polo shirt we know today was first popularized by the brand Lacoste, a French clothing line founded in 1933. Featuring comfortable but elegant designs, Lacoste quickly gained popularity, recognized by the iconic crocodile logo chosen for former tennis player René Lacoste, whose nickname was “The Crocodile.” After gaining popularity as a casual athletic wear line, Lacoste began adding new products, including Lacoste cologne, Lacoste perfumes, new apparel, footwear, eyewear, leather goods, and even accessories like jewelry and watches. Today, Lacoste is owned by a Swiss holding company but continues to pay homage to its classic French roots with simple, chic designs.