When German designer Wolfang Joop launched 'JOOP!' in the late 70s, he hoped the name would grab some eyeballs, and set the brand apart. The maker's vision came true, even if a little later, as its fragrance lines JOOP! Homme and JOOP! Femme became best-sellers in the market. Backed by its menswear and ready-to-wear line, the fashion label had set a strong foundation as a lifestyle brand, which would bring accessories, eyewear and furnishing goods under its hood. While Wolfgang Joop has moved from the company today, the JOOP! Label continues to charm with its unique sense of style, high spirits and emotions.