Royal Navy Commander James Bond, is a fictional character created by British journalist and novelist Ian Fleming in 1953. Jame Bond is a Secret Service agent, code number 007, residing in London but active internationally. 007 has a number of character traits which run throughout the books, including an enjoyment of cars, a love of food and drink, and an average intake of sixty custom-made cigarettes a day. To Celebrate the 50th anniversary of 007 has been released, the official James Bond 007 Fragrance for men. To create the fragrance, a handpicked selection of traditional, authentic and unmistakably British ingredients have been fused together to create this sophisticated namesake scent.