Hugo Boss

Would you believe it if we told you that the now-famous international clothing brand, Hugo Boss, once filed for bankruptcy! A true story of perseverance, Hugo Boss created his namesake company in 1924 but failed to keep the brand afloat over the next decade. By 1931, the Boss fortune was gone and Hugo has filed for bankruptcy. Fortunately for the world of fashion and beauty, Hugo Boss’s designs helped to return this brand to the main stage, helping it to become the household name in apparel, men’s cologne, and perfume that it is today. Featuring sophisticated, clean, classic designs and formulas, Hugo Boss today is the epitome of luxury men’s fashion.