Hollister

First opening to the public in 2000, Hollister is an Abercrombie and Fitch brand that specializes in casual clothing reminiscent of a SoCal lifestyle. However, the brand doesn’t consider itself to be a surf line, and according to the spokesperson, the company is more focused on the “lifestyle and inspiration, rather than the actual activity.” Essentially, Hollister’s aim is to bring the comfort and luxury of southern California to all audiences, which has made them immensely popular among teen audiences. Because of this popularity, the first fragrance by Hollister launched in 2001, giving the brand an even greater presence in the industry. Today, that carefree SoCal spirit remains Hollister’s driving force, keeping the company at the forefront of everyday fashion.