FUBU, an acronym for "For Us, By Us," is an iconic American streetwear brand that emerged in the 1990s. Founded by Daymond John and his friends, FUBU aimed to create a clothing line that resonated with the urban youth culture and celebrated diversity and empowerment. Known for its bold and distinctive logo, FUBU offers

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About Fubu
ABOUT Fubu

FUBU, an acronym for "For Us, By Us," is an iconic American streetwear brand that emerged in the 1990s. Founded by Daymond John and his friends, FUBU aimed to create a clothing line that resonated with the urban youth culture and celebrated diversity and empowerment. Known for its bold and distinctive logo, FUBU offers a range of stylish apparel, accessories, and fragrances. FUBU fragrances embody the brand's spirit, with captivating scents that exude confidence, individuality, and a sense of urban flair. From fresh and energetic notes to warm and sensual accords, FUBU fragrances are an expression of self-expression and a celebration of the urban lifestyle.

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