Diesel

An established brand with fans around the world, Diesel is famous for bringing a fresh new perspective to the fashion industry, its founding values being to let the people, rather than the brands, drive the industry and its trends. The brand was founded by Renzo Rosso in 1978, who had become fed up with the lack of input consumers had in what other brands produced. Feeling that the industry should abide by its consumers’ preferences, his bold yet down-to-earth clothing lines caught the industry’s eye. The brand has since then branched out, even releasing a line of Diesel fragrances. To this day, the brand holds its reputation as one of the fashion industry’s challengers, making its products with the consumers in mind.