Calvin Klein has also established itself as a leader in innovative marketing and digital engagement, continually adapting to emerging platforms and modern campaigns. Since PVH Corp. acquired Calvin Klein in 2003, the company has maintained a focused strategy to strengthen the brand’s global influence, visibility, and long-term growth.
Since launching its first fragrance, 'Calvin,' in 1981, the brand has released iconic fragrances that define decades, including 'Obsession,' 'CK One,' and 'Euphoria.' Calvin Klein's perfume legacy now continues under Coty's expertise.
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