Since the start of her singing career, Britney Spears, U.S. born recording artist, has launched as well as endorsed a variety of products. These include dolls, books, video games and fragrances. Britney Spears sells perfumes under her own name in association with the popular brand Elizabeth Arden. ‘Curious’ was the first fragrance launched by Britney in the year 2004. It became a runaway hit. Her signature scents have always been seen marketed in colorful packing, targeted at the youth. It is among the best-selling and most successful brands endorsed by a celebrity in the market right now.