Guy Laroche

Making his debut in 1957, Guy Laroche became famous overnight for his use of bright and unconventional colors. This popularity allowed him to open a boutique just four years later, where his brand continued to grow, known for varied, interesting, and iconic styles. In 1966, the first Guy Laroche perfume, Fidji, was released, and much like his previous products, was an instant success. Following this success, Laroche released several more iconic fragrances such as Drakkar, Clandestine, and Horizon. Today, the Laroche name continues to produce these unique fragrances, perfectly capturing the vibrance the brand was built on.