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HOW TO PROPERLY APPLY COLOGNE
A good cologne is the closest you can get to liquid gold, so the importance of properly applying it can’t be understated. The process of applying cologne is a delicate one, as you want the scent to be noticeable but not overwhelming. As such, knowing the right application techniques is key. Despite being delicate, however, the application isn’t a difficult process as long as you know how to go about it. We’ve assembled a few pointers over the best way to put on cologne so you can wear your signature scent with confidence.
IMPORTANCE OF BODY CHEMISTRY
Body chemistry plays a surprisingly important role in bringing out a cologne’s fine points. Fragrances are designed to be carried on your skin’s natural oils by bonding to them during application. This allows fragrances to last longer, so you should avoid spraying cologne on your clothes or using the air and walk method, spraying fragrance into the air and walking through the cloud. Doing so will cause the scent to disperse quickly, dulling its more subtle notes and requiring frequent reapplication. Applying to your skin both yields a better result and extends the bottle’s lifespan, saving you money.
BEST PLACES TO APPLY COLOGNE
it’s equally important to know how to spray cologne, with the location you choose to spray having a marked effect on its potency. Areas with high blood flow, known as pulse points, naturally emit more heat than other parts of the body, making them prime areas for fragrance application. Among these pulse points are your chest, inner elbow, wrists, and neck, so rather than focusing on a single area, distribute cologne evenly across several of these points. To further augment the fragrance, apply it right after showering when your pores are open, allowing them to lock in the scent.
STORING COLOGNE...
Finally, make sure to properly store cologne to ensure its longevity. Light, heat, and humidity can accelerate the expiration process, so store your fragrance in a cool, dark, and dry area such as a closet, cabinet, or drawer.
In addition, be aware of the type of cologne in question. Generally, light fragrances and citrus notes fade the quickest, while those with strong, heavy base notes last much longer. Much like any luxury item, proper care and maintenance ensure you’ll be able to enjoy your favorite colognes for years to come.
Taking the time to properly apply and store your cologne takes very little time and effort, but does wonders for both its quality and persistence. With just a few simple steps, you can bring out all the fine details of your favorite fragrances, allowing you to wear cologne in a way that shows your refinement and confidence.
