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INFORMATIONAL

Giorgio Armani: Behind the Brand

May 26, 2022 | 1 MIN READ
Famous Italian fashion designer and pioneer Giorgio Armani was born in 1934. Initially, he aimed for a medical career, but life had other plans. After working briefly as an army medic, Giorgio Armani took his first step into the fashion industry in 1957, working as a window dresser. Soon, he became a designer, freelancing for some of the industry's biggest names and making his name known.

Founding Armani

His Emporio Armani collection was met with immediate success, and it is famous for its bold, modern take on high-brow fashion. Soon, Armani was being approached with licensing offers for his brand, with 1978's agreement with Gruppo Finanzario Tessile proving to be a defining point allowing the widespread manufacture of Armani products. This agreement would allow him to establish the Giorgio Armani Corporation and debut in the United States with the Mani line.

Armani continued to be at the forefront of the fashion industry's innovation. Wanting to do away with the industry's antiquated workings, he used then-unconventional methods to promote his brand. Giorgio Armani worked directly with the booming cinema industry to accomplish this, providing costumes for countless hit films and further expanding the brand's reach. In addition, he works with celebrities and public figures, most notably as the costume designer for several of Lady Gaga's tours.
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Acqua Di Gio Eau de Toilette Spray for Men by Giorgio Armani
Giorgio Armani
Acqua Di Gio Eau de Toilette Spray for Men by Giorgio Armani
$51.95 $62.00 Save $10.05
Size: 1.7 oz / 50 ml
  • 1.7 oz / 50 ml
  • 3.4 oz / 100 ml
  • 3.4 oz Tester / 100 ml
  • 6.7 oz / 200 ml
Armani Code Eau De Toilette Spray for Men by Giorgio Armani
Giorgio Armani
Armani Code Eau De Toilette Spray for Men by Giorgio Armani
$53.95 $65.00 Save $11.05
Size: 2.5 oz / 75 ml
  • 2.5 oz / 75 ml
  • 4.2 oz / 125 ml
Acqua Di Gio Profondo Eau de Parfum Spray for Men by Giorgio Armani
Giorgio Armani
Acqua Di Gio Profondo Eau de Parfum Spray for Men by Giorgio Armani
$91.95 $110.00 Save $18.05
Size: 1.7 oz / 50 ml
  • 1.7 oz / 50 ml
  • 3.4 oz / 100 ml
  • 6.7 oz / 200 ml
Giorgio's success drove him to found the Armani brand in 1975

More than a Fashion Brand

In an industrial world where profit seems to be placed above all else, he keeps ethical practices at the forefront of his brand. "It is vital to adopt a sustainable position nowadays," Armani states, believing that "the question of ethics even comes before strategy." His strong ideals are reflected in his work, placing the environment and the community above all else.

Seeking to make fashion more inclusive, he released an affordable clothing line to allow all audiences to indulge in luxury clothing. Seeking to make the industry safer, he stands out as one of the first designers to take concrete action against the unrealistic body standards and diet culture forced upon models. Giorgio Armani has committed to place people above profits, a commitment he has upheld throughout his brand's 47 years.

With his trailblazing business tactics and focus on philanthropy, Armani has earned his position as one of the fashion industry's most iconic voices. Giorgio Armani's fragrances reflect their designer's bold nature and passion for his work, yielding results that astonish the fashion world time and time again.
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Acqua Di Gio Eau De Toilette Spray for Women by Giorgio Armani
Giorgio Armani
Acqua Di Gio Eau De Toilette Spray for Women by Giorgio Armani
$57.95 $69.00 Save $11.05
Size: 3.4 oz / 100 ml
Armani Si Eau de Parfum Spray for Women by Giorgio Armani
Giorgio Armani
Armani Si Eau de Parfum Spray for Women by Giorgio Armani
$109.99 $120.00 Save $10.01
Size: 1.7 oz / 50 ml
  • 1.7 oz / 50 ml
  • 3.4 oz / 100 ml
Armani Code Eau de Parfum Spray for Women by Giorgio Armani
Giorgio Armani
Armani Code Eau de Parfum Spray for Women by Giorgio Armani
$81.95 $90.00 Save $8.05
Size: 1.7 oz / 50 ml
  • 1.7 oz / 50 ml
  • 2.5 oz / 75 ml
Armani's most outstanding innovation is its contribution to the ethics of the fashion industry.

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