Known as the namesake brand of pop-culture icon Paris Hilton, the Hilton label proudly exhibits all the charisma of the legendary socialite. Hilton launched an exclusive fragrance line in 2004. After her first fragrance debuted successfully, she quickly launched a men's perfume under the same label in collaboration with Parlux. In the years that followed, Paris Hilton partnered up with Frank Voelkl, Steve Demercado, Jean-Claude Delville, Jean-Louis Grauby, and other well-known perfumers to develop fragrances like Hilton Gold and Fairy Dust Paris Hilton. Along with the successful Paris Hilton fragrance line, the Paris Hilton label offers elegant and chic handbags and accessories.