The famous American contemporary menswear designer, John Varvatos, introduced his first line of clothing and sportswear in the year 2000. The brand features all kinds of the lifestyle items; clothing and accessories included. The collection includes eyewear, belts, watches, bags, footwear, skincare, and luxury fragrances. The fragrances created mainly for men have one for the women as well. John Varvatos also has its own line of youthful and exciting fragrances for the younger demographic too. The JV Fragrance & Skincare is a subsidiary to the Shiseido American Corporation. The namesake brand was launched in 2004 and is now selling in 34 countries around the world.