Famed as the man who was the first to turn Beverly Hills into a luxury fashion spot, Fred Hayman has been affectionately referred to as Mr. Beverly Hills and Mr. Rodeo Drive by many. Hayman launched his fragrance label Giorgio Beverly Hills in the mid 80s which immediately gained popularity among the Hollywood crowd. After a few years, he sold Giorgio Beverly Hills and started up the Fred Hayman brand. Fred Hayman fragrances vary from floral to woody and perfumes for women by Fred Hayman as well as Fred Hayman colognes can be found all over today — even though Fred Hayman left the retail scene in the late 90s.