U.S. born singer Britney Spears has both endorsed and launched a variety of products throughout her singing career. Products such as books, video games, dolls, as well as fragrances by Britney Spears can be found all over. The first fragrance by Spears, ‘Curious,’ was launched in 2004 and immediately became a hit on the runway. Today, Britney Spears perfumes for women are sold in association with the world-known Elizabeth Arden brand. Britney Spears fragrances are always marketed in colorful packages and geared towards a youthful crowd, and remain today as one of the most successful celebrity-endorsed brands on the market.